The Client
Brown Advisory is a private, independent investment and strategic advisory firm. The firm provides investment solutions to individuals, families and institutions in all 50 U.S. states and in 36 countries and territories around the world.

The Situation
Brown Advisory wanted to highlight the firm's thought leadership and expertise and increase visitation and engagement to Brown Advisory writing and research. Additionally, the firm wanted to set the groundwork for future personalization efforts.

The Challenge
The firm had to tackle recategorizing large amounts of legacy content, in addition to building a seamless integration with third party systems, like Pardot.

The Solution
The digital agency Yes& started with a content strategy that took into account the end customer needs and content creation efforts of Brown Advisory. This content strategy also incorporates the necessary categorization in order to provide future personalization. This content strategy helped to inform the redesign of the homepage, which now highlights Brown Advisory thought leadership efforts.

Yes& also help to create a measurement and SEO plan that is measurable and includes a custom analytics dashboard to report on success. Development was streamlined by using Acquia Dev Desktop and the Acquia Cloud platform.

The Results

• Nearly 175 percent increase in traffic (vs. same period in 2017) to the thought leadership area of the website.
• Nearly 25 percent increase (vs. same period in 2017) in sessions from search engines to key areas within the first month of launch.
• Over 10 percent decrease in bounce rate.
• On-time launch of project made easier with the Acquia development environment