The Client
Centrica is a British multinational energy and services company with its headquarters in Windsor, Berkshire.

The Situation
Centrica wanted to apply the rich experience traditionally expect from B2C companies to their own B2B experience. This meant building a new window into the business that would attract and nurture leads and make marketing automation easy.

The Challenge
In an effort to achieve an ambitious global rollout, Centrica needed to build seven regional sites in less than six months. If that wasn’t challenging enough, Centrica also needed to consolidate over 15 customer relationship management tools and five content management systems into one platform.

The Solution
In partnership with IBM iX, Centrica worked with Acquia to set up configuration for its Drupal CMS. This included integration with Pardot and Salesforce. With Acquia, Centrica was able to execute multi-site capability and governance with Acquia Cloud Site Factory.

The Results

• 65 percent of visitors return to the site
• Unique visitors per week: 5k (B2B average for 200 or more employees is ~ 2k per week)
• Home page bounce rate: 41 percent ( typical is 40 to 50 percent for B2B)
• Traffic on site increase 20x vs legacy pages on Centrica.com