The Client
Pega’s adaptive, cloud-architected software empowers people to rapidly deploy, and easily extend applications to meet strategic business needs. For more than 30 years, Pega has delivered award-winning capabilities in CRM and digital process automation, powered by advanced artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business results.
The Situation
Pega sought to launch an all-new community site for its users. The community would become the destination forum for learning and engagement about the Pega Platform, and provide more ad hoc and on-demand training and instruction. The Isovera team collaborated with Pega on a UX redesign to create intent-based Information Architecture to help customers, partners and employees more easily find and discover the content they need to be effective in their jobs.
The Challenges
Isovera created a scalable technical architecture for the community site that integrated the Bolt design system and several other key internal systems. Another challenge included needing to refresh existing articles and community posts.
The Solution
The Acquia Platform enabled the team to successfully integrate Drupal systems, manage the databases with ease, and rely on a secure, scalable cloud throughout the project that achieved near 100 percent uptime across environments The platform also allowed for automated deployment workflows, and multiple environments for development, QA, staging, and production: all elements crucial to the team’s best practices.
The new Pega Community is home to Pega’s growing ecosystem, which changes the way the world builds enterprise software. The site offers users who design, build, use, and maintain Pega solutions knowledge and support to help them drive successful projects and become Pega advocates. Learn more by watching a short promotional video.
Pega Launchpad is the initial phase of a new learning site where users can get started and accelerate their Pega learning journey. It aggregates important information under simple “missions” so that users have guided paths to follow. This addresses a specific pain point from brand-new users who wanted a better way to get started.
Isovera created an all-new Pega Support homepage that puts proper focus on searching support articles and forum posts, along with highlighting support quick links, as well as a new video library.
The Results
The results of the project included major wins from both a user general engagement standpoint, as well as from an analysis of community registrant metrics.
Growing site visits was the primary measure of success, and for the first month following launch, page views jumped nearly 20 percent to 1,5 million. In subsequent months the community achieved:
- 14 percent increase in page views
- 16 percent increase in pages per session
- 22 percent increase in organic search traffic
- 7 percent increase in direct traffic
- 6 percent decrease in bounce rate
- An 84-second increase in average session duration
Pega Community registrant numbers also soared, with a 21 percent increase of active registrants.