The Client
A global leader in logistics real estate with a focus on high-barrier, high-growth markets, Prologis leases modern distribution facilities to a diverse base of approximately 5,500 customers across two major categories: business-to-business and retail/online fulfillment.
The Situation
Prologis wanted to improve its brand presence, creating a platform that would allow the global corporation to rally behind a shared vision of the organization beyond its on-the-ground presence. The platform also needed to allow flexibility for the development of regional portals for individual markets in different languages while maintaining a consistent visual style and user experience across sites. Additionally, the site needed to be easier for clients and prospective clients to find through organic search.
The Challenge
With an organizational vision of linking every offline customer touchpoint--such as touring a warehouse--to a specific digital service offering, Prologis’ Americas-based marketing team had their work cut out for them. The team wanted the new flagship site to provide a central integration point for all of their various digital services and to allow them to unify actions that customers take in markets across the world.
The Solution
Prologis brought in FFW to lead development and design of the new site. Building on Drupal 8’s multi-site capabilities, Prologis was able to easily scale its corporate website into multiple, distinct regional portals, each of which was based on the same hosted instance with shared resources. FFW also built several custom modules, providing functionality for tailored content delivery based on a user’s location. To increase SEO value, FFW created local pages for targeted area keywords and searches for every city in which Prologis has a presence.
The Results
The new Prologis.com truly captures the Prologis brand and global presence and will serve the company for years to come. The Acquia platform has provided a stable codebase that the team has launched 13 other other sites from, and each regional portal fully multilingual and translatable. Additionally, each portal handles high volumes of localized traffic, is segmented to prevent traffic from one market from disrupting service in another, and serves localized content focused specifically to each market’s needs.