The Client
The first modern work management application platform that connects enterprise work, collaboration, and digital content into an operational system of record, Workfront has helped thousands of companies successfully transform their businesses into modern enterprises that increase revenue, improve customer experiences, and eliminate cost.
The Situation
Like many successful businesses, Workfront simply wanted a better way to empower its team to take control of its website. Its goals were straightforward: to allow its team to easily create new pages, to update content, and to publish press releases and blog posts seamlessly and instantly.
The Challenge
Workfront faced challenged that will sound common to many businesses. Information and assets were siloed in different teams, and quick growth had led to the use of disparate web platforms, programs and analytics solutions, which created a disjointed experience and led different teams (and team members) to have different definitions of success.
The Solution
With deep experience with what worked and what didn’t on their site, Workfront created a “tiger team” composed of leadership from their internal product, content, and design teams. They brought in Blue Fountain Media to absorb that knowledge and add a fresh perspective, using the rebuild as an opportunity to look strategically at the website’s role in their marketing ecosystem. Together, the teams created a new site on Drupal 8 that takes advantage of Acquia Lift and Journey to power personalization of Workfront’s future marketing efforts across platforms. The site is integrated with Tealium, Marketo, One Trust (GDPR), Wistia, Google Analytics, Adobe Analytics, and Salesforce (to name just some of more than 35 custom content components).
The Results
Since the relaunch, Workfront has realized a 21 percent increase in MQL's from targeted audiences, resulting in one of the best quarters the company has had. It has also experienced a 24 percent increase in content consumed per visit, 30 percent longer time spent on the website, a 32 drop in bounce rates and a 73 percent decrease in site load times — all while maintaining organic keyword placement.