As SVP, Strategy & Analysis, Christopher’s project experience at DigitasLBi includes strategy and analytics for both online and offline channels, as well as segmentation and competitive positioning efforts. In addition, Chris has led social insights and analytics for Whirlpool, Whitewave, Motorola and Sprint. Prior to DigitasLBi, he was a senior manager involved with marketing, business development, and technology efforts at Business Intelligence Advisors (BIA), a venture funded consulting, research and training firm founded by senior members of the intelligence community. Chris began his career in strategy consulting in PriceWaterhouseCoopers’ Technology Strategy practice in Chicago and later in the Business Strategy practice of ZEFER Corporation, a venture funded Internet consulting firm based in Boston. He received an MBA from Dartmouth’s Amos Tuck School of Business Administration and a BA in History from Colorado State University.