For more than 10 years, Eric Hanser has been blending user experience and multi-channel strategies to deliver successful solutions on the web. He is an associate director of strategy at Mirum in San Diego, where he leads the digital strategy practice for the Mazda North America account. Hanser previously established, grew, and directed the strategy and planning department at Digital Operative in San Diego. Data-driven and consumer-focussed, he specializes in helping brands uncover insights from data to optimize and personalize experiences for their customers.