Felicity Carson is the Chief Marketing Officer for IBM Watson Customer Engagement, which covers a set of AI-powered solutions and applications across Marketing, Commerce and Supply Chain that help organizations personalize their customer experiences at every step of their journey. In this role, she is responsible for overseeing all marketing activities and creating a clear strategy that generates awareness and new opportunities for revenue growth.

Felicity has exceptional proficiency in leading all aspects of marketing, and a wealth of experience in driving strong business results and leading high-performance teams. She is an accomplished executive with a successful track record of effectively managing cross-functional teams and marketing initiatives across multiple business units. Felicity was instrumental in leading IBM’s marketing transformation and is recognized for her focus on execution excellence, which resulted in her receiving multiple awards and recognition as one of the top 10 most influential women in martech in 2016. Prior to joining IBM, Felicity worked as a marketing manager for Ericsson and Medtronic.