Rohit Yerneni is a Senior Manager for Digital Strategy, Architecture & Development at Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. Reporting to the CMO, Rohit leads the organization’s digital strategy and architecture initiatives while also leading a team responsible for the management of these complex and mission critical business platforms. The digital marketing technology stack implemented by Rohit’s team has put in place enables the corporation’s digital, brand, content, customer experience, advertising and corporate communications efforts.

As a Computer Engineer in training and Digital Transformation Leader in practice, Rohit and his team focus on transforming the enterprise marketing technology infrastructure and enabling marketers and other business functions reach customers effectively using digital technologies. With over than 10 years of experience in technology consulting, architecting innovative solutions, and technology commercialization, Rohit’s major areas of transformation programs cover digital strategy, architecture, development, marketing technology and digital platforms with emphasis on API-led and API-first models to drive competitiveness and growth within complex organizations in the growing digital marketplace.